Beeler.Tech archive
Articles and guides from Beeler.Tech. Newer writing is at beeler.tech.
Guides
2025
- Flying blind no more: Playwire’s Jayson Dubin on providing real transparency for publishers
- Jayson Dubin, Batman of adtech, unveils unified platform built for the future of publishing
- Reinventing the revenue river: a conversation with Kueez’ Ziv Mishan
- What will an ad ops department look like in the future?
- Why digital publishers should invest in revenue diversification
- Absorb, unite, and outsource: publisher consolidation strategies for 2026, with adops.com’s Michael Edwards
- PubPitch: How FatTail is reshaping publisher workflows, a community exclusive
- Putting creative firepower back in the hands of publishers, with Colleen Tully of Clipcentric
- Staying human: How AI is rewiring our minds - and our industry
- Publisher insights from Lisbon 2025 - the adtech edition
- Wait what - another context protocol to learn? AdCP, UCP and initial publisher reactions
- From crawling to collaboration: How publishers can win in the clickless era
- Tech tax, stack transparency, and why publishers are paying for complexity with TeqBlaze’s Nikita Bansal
- adops.com expanding Google GAM360 reselling and support to Latin America
- Publisher considerations for partner consolidations
- From spreadsheets to strategy: How MediaCo transformed its reporting with Switchboard
- Fixing the flaw in data collaboration, a conversation with Permutive’s Joe Root
- What publishers should really ask when choosing an OVP, lessons from EX.CO’s Jacob Uzana
- Virtual Roundtable: From manual to momentum, Alex Campbell on automation with DanAds at theScore
- Start 'em, Sit 'em revisited: publisher priorities for H2 2025
- The future of publishing is human and self-serve with Paul Cassar of DanAds
- An exclusive conversation with Jasper Liu (DailyMail) and Tamir Shub (Intent IQ)
- Agents at work: Harnessing AI for intelligent post-sales ops with Boostr’s Patrick O’Leary
- Inside identity: Strategy, signal, and smart data moves with Optable’s Alexandre Guertin-Aird
- Beeler.Tech made the Inc. 5000 list for 2025, and we did it our way
- Bots, brains and bottom lines: How publishers can harness both automation and AI
- AI, identity, and the cookie that lived: a no-bs look at what’s actually happening in adtech
- Power Struggles, Curation, and the Future of Adtech: What Publishers Need to Do Next
- Hidden revenue, faster answers: Inside Aditude’s new dashboard toolkit for adops teams
- Reactive vs. Predictive: The Publisher’s Guide to Price Floor Optimization with Opti Digital
- Virtual RoundTable: TV for More Than Just Big Budgets: What TV4 Learned Building Self-Serve with DanAds
- Camp.Fire: IAB Ts&Cs 4.0 Are Open for Comment
- AI’s real challenge for publishers isn’t extinction; it’s speed and agility
- Navigating what’s next: AI disruption, identity shifts, and the power of collective action
- Q&A with Roy Shkedi, Founder and CEO of Intent IQ
- Clarity Over Certainty: What Modern Forecasting Should Deliver, with Burt Intelligence
- From Ironman to dancing at Cannes, a discussion with Katherine Tuluzova
- Sigma Software and Prebid Mobile 3.0
- Boostr’s AMP UP 2025 UPdate
- True Efficiency in Ad Ops: Clarity, Control, and Confidence
- The Curation Spark in the Programmatic Forest
- I Wanna Be Curated
- OAO is now adops.com, but the real story is what it means for all of us
- Industry Voices: How to Play It Right On CTV
- The Surprising Truth About CPMs: Why Low Can Mean High Performance
- Dinner and some CTV Talk
- Efficiency Unleashed: Optimizing Your Order Management System
- Admiral Launches Admiral Connect
- Privacy By Design Podcast
- Relevant Digital Launches Relevant AI - Q&A with Petri Kokkonen
- Permutive Q&A: Reimagining Advertising in 2025: Curation, Collaboration, and GenAI
- ADOMIK Q4 Report Q&A
- OAO Webinar: "Coffee, Tea, & Ad Ops: To Manage or Delegate Your Ad Stack & Inventory"
- Start 'em, Sit 'em: Publisher Priorities for H1 2025
2024
- Finding your next million prospects with advanced audience development
- Regulatory Compliance Chasing Evolving AI Technologies
- Four Reasons Publishers should have their own Identity Graph
- Five Ways Ad Ops Teams Can Drive Efficiencies In 2025
- Safeguarding the Ad Experience at the DSP Level
- The Impact of Dynamic Take Rates: The Primis Report
- Building Audience Engagement with a Bespoke ID graph
- Discussing Publisher Addressability with LiveIntent
- 5×5 First Impressions
- Aditude First Impressions
- Pub.Call: The Future of Curation with Scott Messer and Audigent’s Jake Abraham
- The Ad Ops Guide to Outsourcing
- Camp.Fire: The Lifecycle of a Bid Request
- Online Networking, Drop the Capital N