mcp.beeler.tech Terms
One word, one meaning
Every statement on a Beeler.Tech tracker or revenue move uses these words with these meanings. Where people use other words for the same thing, we list them, and we use the term instead.
Your assistant gets these for you
Every tracker or revenue move your assistant fetches from Beeler.Tech ends with the definitions of the terms that text uses. So when it quotes us, it means what we mean.
What does Beeler.Tech mean by the Apple identity block?
You should see something like this (from the live server, today)
What does Beeler.Tech mean by the Apple identity block?
The block Apple applies to identity provider domains, starting with iOS 27 on 2026-09-14. It covers Safari on iOS, iPadOS, macOS and visionOS 27, and other browsers built on WebKit.
Your assistant finds tracker TR-001 and reads the definition from the terms at its end, with a link to this page.
Ad blocker
Software a reader installs to stop ads loading. It is not the Apple identity block.
Ad request
The call a page or app sends to ask for an ad.
Apple identity block
The block Apple applies to identity provider domains, starting with iOS 27 on 2026-09-14. It covers Safari on iOS, iPadOS, macOS and visionOS 27, and other browsers built on WebKit.
Beeler.Tech community
Publishers and members in Beeler.Tech's Slack workspaces and at its events. Statements from the community are anonymous and come from open channels only.
Bid enrichment
Adding identity, audience or context data to a bid request so buyers bid more.
Bid request
The message an SSP sends to DSPs that describes an impression and asks for bids.
Block list
A list of domains a browser refuses to contact. In TR-001 it is Apple's private list inside Safari 27.
Client-side
Runs in the reader's browser or app, on the reader's device.
Consent signal
The reader's privacy choice, sent with ad requests in a standard string such as TCF or GPP.
CPM
The price a buyer pays or bids for 1,000 impressions.
Curation
A company other than the publisher packaging inventory and data into deals for buyers.
Direct sold
Inventory the publisher's own sales team sells to an advertiser or agency under an insertion order.
DSP
A demand-side platform: software buyers use to bid on impressions across many publishers. The Trade Desk runs a DSP.
eCPM
Revenue earned divided by impressions, times 1,000.
Fill rate
Ad requests that return any ad, house ads included, as a share of all ad requests. This matches Google Ad Manager's total fill rate.
First-party data
Data a publisher collects about its own readers on its own site or app.
Hashed email
An email address turned into a fixed string by a one-way hash. Identity providers use it as an input to identity resolution.
Header bidding
An auction in which several SSPs bid on an impression before the publisher's ad server picks the ad.
High-impact placement
A new ad surface added to a page, such as an interstitial, a sticky unit, a page-grabber or an in-article video player.
Identity provider
A company that runs identity resolution and supplies IDs to publishers, SSPs or DSPs. LiveRamp, ID5 and UID2 operators are identity providers.
Identity resolution
Matching signals from many sites, apps or companies to one person or device, and giving that person or device one ID.
Identity signal
A value that lets a buyer recognize a user across impressions, such as a cookie ID, a hashed email or a universal ID.
In View client
A company that pays for In View, Beeler.Tech's intelligence service. Statements show this tie.
In-app
Ads shown inside a native mobile or CTV app, not in a browser.
Off-platform revenue
Revenue a publisher earns from its content or audience on platforms it does not own, such as social, Apple News and MSN.
Open auction
A programmatic auction any approved buyer can enter, with no deal ID.
Outstream
A video ad that plays inside article content, with no video content around it.
Paid fill rate
Ad requests that return a paid ad, as a share of all ad requests. House ads count as unfilled.
PMP
A private marketplace: an auction open only to buyers the publisher invites, run through a deal ID.
Prebid Server
Prebid.org's open-source server that runs header bidding auctions on a server, not in the reader's browser.
Price floor
The lowest bid a publisher accepts for an impression.
Programmatic guaranteed
A deal with a fixed price and fixed volume, bought through programmatic pipes instead of a manual insertion order.
Publisher
A company that owns content and sells ad space against it.
Revenue Move
A named action a publisher takes to grow or protect revenue. Each has an RM number.
Rich media unit
An interactive, expandable or video-enabled creative that serves into an ad slot the page already has.
RPM
Revenue divided by page views, times 1,000.
Server-side
Runs on a server that the publisher or its partner controls, not on the reader's device.
Session RPM
Revenue divided by sessions, times 1,000.
Sponsor
A company that pays to sponsor a Beeler.Tech event or content. Statements show this tie.
SSP
A sell-side platform: software that sells a publisher's impressions to many buyers in auctions.
Statement
One sourced claim in a tracker or a Revenue Move. Each has an ST number.
Tracker
A story Beeler.Tech watches, written as a question. Each has a TR number.
Trusted Server
IAB Tech Lab's open-source edge server. It runs ad requests, auctions and identity calls under the publisher's own domain, not in the reader's browser.
Universal ID
An ID that an identity provider issues and many companies share, usually built from a hashed email. UID2 and the ID5 ID are universal IDs.
Vertical video
Video in a 9:16 frame on a publisher's own pages and app. Vertical video on social platforms counts as off-platform revenue.
Viewability
The share of impressions that meet the MRC viewable standard: half the ad on screen for one second for display, two seconds for video.
Wrapper
Software that runs a publisher's header bidding auction and manages its SSPs.