Stories Beeler.Tech watches and keeps current. Each one is a question, with what to do now, what happened, what people saw and think, and what nobody knows yet. Every statement names its source and links to it.
Apple blocks requests to identity providers, including UID2, ID5, LiveRamp, Permutive and Audigent, starting with iOS 27 on 2026-09-14. WebKit confirmed the Apple identity block on 2026-10-19 for Safari on iOS, iPadOS, macOS and visionOS 27. The Trade Desk's ad delivery domain was on the block list and is released in the iOS 27.2 beta. Apple has not published the list.
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A Truthset study for CIMM and Go Addressable, published 2025-11-05, found that IP-to-postal linkages were accurate 13% of the time on average. IP-to-email linkages were accurate 16% of the time. Six data providers agreed on few of the same linkages.
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Starting 2027-02-17, Google Ad Manager and AdSense count display impressions when the creative begins to render, not when it downloads. The change covers display on web, mobile web and CTV banner. Google says native, interstitial, app and video already count this way. Google says no action is required and that display impression counts can drop.
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