What does Google's begin-to-render counting change for publisher impressions and revenue?
Starting 2027-02-17, Google Ad Manager and AdSense count display impressions when the creative begins to render, not when it downloads. The change covers display on web, mobile web and CTV banner. Google says native, interstitial, app and video already count this way. Google says no action is required and that display impression counts can drop.
No sourced statements on this tracker yet.
Use this tracker in your AI assistant
Add https://mcp.beeler.tech/mcp to Claude or ChatGPT as a custom connector, once. Then ask: “What does Google's begin-to-render counting change for publisher impressions and revenue?” It answers from these statements, with every source named and linked.
How this tracker works
Every statement links to its source and says when Beeler.Tech has a tie to it, such as an In View client. Community observations are anonymous; here is how we use them. Corrections are made in public.