American City Business Journals processed more than $14 million in direct sold revenue through FatTail's AdBookPORTAL self-serve platform between mid-2021 and March 2023.
Ryan Whittington, SVP, American City Business Journals · on Enable Self-Serve Direct Ad Buying
Caveat: AdBookPORTAL is a post-sales portal: ACBJ sellers still close the sale, and advertisers then upload creative, pay and read reports. It is not full self-serve buying. Figure is from 2023. Chartbeat (incl. FatTail) is an In View client.
