Google Ad Manager

Google's Ad Experience Report guide to mobile ad experiences explains which interstitials, sticky units and video placements fail the Better Ads Standards.

Google, Web Tools Help · on Add High-Impact Ad Placements

Caveat: Undated help page; date is the date read. It rates a mobile sticky ad over 30% of the screen and a postitial with countdown as failing. Google is an In View client.

To share Ad Manager 360 segments with DV360, open Admin, Linked accounts, Audience Extension and enter the DV360 account ID.

Google Ad Manager Help · on Activate Off-Site Audience Extension

Caveat: Help page is undated; date is the day read. Google states that the feature is only in Ad Manager 360, that an Ad Manager support contact must enable it, and that a network links to one DV360 account only. Segments take about 24 hours to appear. Google is an In View client.

Google Cloud's Vertex AI Search site search page describes how a website adds generative answers grounded in its own content.

Google Cloud · on Add AI-Powered Search

Caveat: Vendor product page, undated; source date is the read date. It covers site search and answers, not ad units. Google is listed as an In View client for Ad Manager, AdSense and Chrome; Google Cloud is a separate unit. Google is an In View client.

Google Ad Manager offers optimized floor prices, a beta setting that sets a price floor for each ad request automatically.

Google Ad Manager Help · on Implement Dynamic Price Floors

Caveat: Labeled beta. It works only on pricing rules set for everything and does not override advertiser or bidder floors. Google advises testing it with a manual experiment. Google Ad Manager is an In View client.

If paywalled content needs indexing, set isAccessibleForFree to false in the article's JSON-LD. Name the paywalled section's CSS class in the cssSelector property under hasPart.

Google Search Central · on Launch Subscription / Paywall Revenue

Caveat: Google says this markup separates paywalled content from cloaking. Date is the page's last-updated date. Google is an In View client.

Google's spam policies page lists an unauthored affiliate article with no commercial disclaimer as a case where Google is likely to take action.

Google Search Central, Spam policies for Google web search (site reputation abuse) · on Launch Affiliate / Commerce Monetization

Caveat: The example covers third-party affiliate content hosted on a publisher site. The same page says affiliate links, when handled properly, are not abuse on their own. From 2026-08-30, Google said these manual actions do not apply to searches inside the EEA. Google is an In View client.

Google AdSense announced on 2026-05-07 that the browser back button would stop triggering vignette ads from 2026-06-15.

Google AdSense · on Add Exit-Intent / Onsite Messaging Monetization

Caveat: Reported by PPC Land; the AdSense Help Center notice itself was not opened. PPC Land says the other additional vignette triggers added in February 2026 (end-of-article scroll, inactivity, tab switching) stay in place. Google is an In View client.

Google Search made back button hijacking an explicit spam policy violation on 2026-04-13, with enforcement starting on 2026-06-15.

Chris Nelson, Google Search Quality team, Google · on Add Exit-Intent / Onsite Messaging Monetization

Caveat: The policy covers scripts that insert pages or ads into browser history when a user presses back. It does not name exit-intent overlays that leave browser history alone. Google says some cases originate from ad platforms or included libraries. Google is an In View client.

Google added three vignette ad triggers to AdSense on 2026-02-09, including end of article and 30 seconds of inactivity, switched on by default from 2026-03-09.

Google AdSense · on Add High-Impact Ad Placements

Caveat: The third trigger is back-button navigation on Chrome, Edge and Opera. Publishers opt out with one control that also turns off some older triggers. Google is an In View client.

In December 2025, Google let publishers set price floors for specific programmatic bidders in Ad Manager, for the first time since 2019, Press Gazette reported.

Google · on Implement Dynamic Price Floors

Caveat: Google made the change under antitrust pressure in the US and EU, and renamed unified pricing rules to pricing rules. Google Ad Manager is an In View client.

Google Search Central recommends that sites show newsletter sign-up and other promotional prompts in small banners instead of full-page interstitials.

Google Search Central · on Add Exit-Intent / Onsite Messaging Monetization

Caveat: Date is the page's last-updated date. Google ties intrusive dialogs to poorer search performance and lower return visits. Legally mandatory interstitials such as age gates are exempt. Google is an In View client.

When you rank a product as best, give first-hand evidence for the ranking, per Google Search Central.

Google Search Central, 'Write high quality reviews' · on Launch Affiliate / Commerce Monetization

Caveat: Google guidance for review pages to appear in Google Search, not a revenue claim. Source date is the page's last-updated date. The In View client tie covers Google Ad Manager, AdSense and Chrome; this page is from Google Search. Google is an In View client.

Google Search Central recommends that review pages consider links to multiple sellers so that readers can buy from the merchant they choose.

Google Search Central, 'Write high quality reviews' · on Launch Affiliate / Commerce Monetization

Caveat: Search visibility guidance, framed by Google as 'consider'. Linking to several retailers spreads clicks away from a single affiliate program such as Amazon Associates. Source date is the page's last-updated date. Google is an In View client.

Google's Chrome team announced on 2025-10-10 that Chrome automatically removes notification permission from sites that send many notifications and get very low engagement.

Archit Agarwal, Product Manager, Chrome, Google · on Monetize Push Notification Inventory

Caveat: Applies to web push in Chrome on Android and desktop, not to installed web apps. Users can re-grant permission or turn the feature off. Google is an In View client.

Google's Chrome team reported on 2025-10-10 that less than 1% of all notifications in Chrome receive any user interaction.

Archit Agarwal, Product Manager, Chrome, Google · on Monetize Push Notification Inventory

Caveat: Figure covers all Chrome notifications, not only publisher or ad-bearing push. Google gives no method or sample size. Google is an In View client.

Google's Chrome team reported on 2025-10-10 that, in its tests of permission removal, websites that sent fewer notifications saw an increase in clicks.

Archit Agarwal, Product Manager, Chrome, Google · on Monetize Push Notification Inventory

Caveat: Google gives no size for the click increase and no definition of 'lower volume'. Google is an In View client.

On 2026-06-01, Google launched an AdSense control that sends the full IP address in bid requests. The control is off by default. Before it, Google cut the last part of IPv4 addresses.

Google · on How reliable is the IP address as an identity signal for targeting and measurement?

On 2026-06-17, Google told AdSense publishers that it will use IP addresses for ad measurement and personalization from 2026-08-03. The change covers the EEA, the UK and Switzerland.

Google · on How reliable is the IP address as an identity signal for targeting and measurement?

Caveat: From Google's email to AdSense publishers, as reported. Google says publishers still need valid consent under its EU User Consent Policy.

On 2026-06-17, Google told AdSense publishers that it will add Feature 3 to its IAB Europe TCF registration. Feature 3 covers identifying devices from information they send automatically, such as the IP address.

Google · on How reliable is the IP address as an identity signal for targeting and measurement?

Caveat: From Google's email to AdSense publishers, as reported.

On 2025-10-17, Google said it will retire IP Protection, a Chrome feature, along with nine other Privacy Sandbox technologies. Google cited low adoption.

Anthony Chavez, VP Privacy Sandbox, Google · on How reliable is the IP address as an identity signal for targeting and measurement?

Caveat: IP Protection hid IP addresses from known trackers in Chrome Incognito mode only.