mcp.beeler.tech Companies Aditude
Ad tech platform for web and app publishers: wrapper, demand and analytics.
aditude.com · Tie to Beeler.Tech: In View client (the company is a client of Beeler.Tech)
Each one is the company's own view or report, labeled as such, with its source linked.
Aditude recommends testing dynamic price floors against static ones for at least five weeks, with 30% of traffic held as the control.
Justin Wohl, Aditude · on Implement Dynamic Price Floors
Caveat: Aditude also advises at least 100,000 impressions per segment. Aditude sells dynamic price floors, and says publishers typically see 3% to 5% yield gains without showing the data.
To test a new ad setup: start on 10% of traffic. If results are positive, scale to 50%, then roll the winner out to all traffic. Compare the control and test groups on revenue per session, session RPM, eCPM, viewability and fill rate.
Josh Robins, Aditude · on Add Vertical / Social-Style Video Demand
Caveat: About ad testing in general, not vertical video. Does not say how long to run a test.
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