Using algorithmic or rules-based pricing to improve yield.
What named sources recommend, and how they say to do it or measure it, newest first.
Playwire recommends this test. Map fill rate and cleared CPM at each price floor level. Stop raising the price floor where fill rate falls faster than CPM rises.
From Playwire Strategy Team, playwire.com
Keep in mind: Playwire says a price floor above the median bid blocks more than half of buyers. It suggests cutting price floors 15% to 25% on high-CPM, low-fill segments.
Aditude recommends testing dynamic price floors against static ones for at least five weeks, with 30% of traffic held as the control.
From Justin Wohl, Aditude, aditude.com
Keep in mind: Aditude also advises at least 100,000 impressions per segment. Aditude sells dynamic price floors, and says publishers typically see 3% to 5% yield gains without showing the data.
Longitude's Scott Kolb sets price floors by ad unit, geography, device, browser and refresh depth. For refresh auctions, he uses the highest remaining cached Prebid bid as the price floor.
From Scott Kolb, Longitude, Prebid.org
Keep in mind: Said at a 2024 panel Rob Beeler moderated. Kolb credited flooring with a 10% RPM lift on day one; not independently checked.
Observations and reported facts, newest first.
Google Ad Manager offers optimized floor prices, a beta setting that sets a price floor for each ad request automatically.
From Google Ad Manager Help, support.google.com
Keep in mind: Labeled beta. It works only on pricing rules set for everything and does not override advertiser or bidder floors. Google advises testing it with a manual experiment. Google Ad Manager is an In View client.
Playwire reported in May 2026 that right-sized price floors earned about 19% more revenue per session than aggressive ones in the same demand tier.
From Playwire Strategy Team, playwire.com
Keep in mind: Playwire's own network data, not independently checked. The article gives 18% in another place. Playwire sells managed monetization.
In December 2025, Google let publishers set price floors for specific programmatic bidders in Ad Manager, for the first time since 2019, Press Gazette reported.
From Google (Google Ad Manager), Press Gazette
Keep in mind: Google made the change under antitrust pressure in the US and EU, and renamed unified pricing rules to pricing rules. Google Ad Manager is an In View client.
Longitude's Scott Kolb said turning price floors off for 24 hours cut RPM by 8% to 10%, at a Prebid Summit panel in October 2024.
From Scott Kolb, Longitude, Prebid.org
Keep in mind: His own test. He said win rates fell and bid rates rose with floors off. He warned that floor A/B tests can be skewed and preferred a full on/off test. Rob Beeler moderated.
Named views and readings, newest first. A view is not a fact.
A Beeler.Tech community member welcomed setting a separate price floor for Google's demand again, after Google's proposed remedies dropped unified pricing rules, in September 2026.
Companies in RevenueScape that sell for this move, A to Z. Not a ranking.
Add https://mcp.beeler.tech/mcp to Claude or ChatGPT as a custom connector, once. Then ask: “What do publishers report about implement dynamic price floors?” It answers from these statements, with every source named and linked.
Every statement links to its source and says when Beeler.Tech has a tie to it, such as an In View client. Vendors are named as vendors. Community observations are anonymous; here is how we use them. Corrections are made in public.
