Each one is the company's own view or report, labeled as such, with its source linked.
MethodOct 28, 2026Tie: In View client
Before scaling interstitials, compare exposed visitors against a holdout on revenue per session, dismissal rate, bounce rate and session depth.
Rubén Quinteros, Opti Digital · on Add High-Impact Ad Placements
Caveat: Opti Digital also advises a frequency cap, a clear close control and triggers tied to page transitions. Opti Digital is an In View client.
RecommendationOct 15, 2026Tie: In View client
Opti Digital recommends that publishers testing a registration wall compare registration rates with bounce rates, repeat visits, ad yield and subscription conversion, by traffic source.
Opti Digital · on Launch Subscription / Paywall Revenue
Caveat: Opti Digital also lists newsletter sign-ups, device and audience segment as cuts. Opti Digital is an In View client.
SawSep 18, 2026Tie: In View client
Opti Digital's internal ad format analysis, published 2026-09-18, found that desktop interstitials made up 2.15% of impressions and 15.83% of revenue.
Rubén Quinteros, Opti Digital · on Add High-Impact Ad Placements
Caveat: Vendor internal data across its own publisher base; sample size and period are not disclosed. On mobile, interstitials made 6.09% of revenue from 3.36% of impressions. Opti Digital is an In View client.
SawSep 18, 2026Tie: In View client
Opti Digital's internal ad format analysis, published 2026-09-18, found that mobile sticky overlay units made up 15.62% of impressions and 42.96% of revenue.
Rubén Quinteros, Opti Digital · on Add High-Impact Ad Placements
Caveat: Vendor internal data; sample and period are not disclosed. Opti Digital is an In View client.
SawSep 18, 2026Tie: In View client
Opti Digital's internal ad format analysis, published 2026-09-18, found that mobile sticky bottom units made up 22.92% of impressions but only 10.12% of revenue.
Rubén Quinteros, Opti Digital · on Add High-Impact Ad Placements
Caveat: Vendor internal data; sample and period are not disclosed. Shows that a sticky unit adds impressions without matching revenue share. Opti Digital is an In View client.