mcp.beeler.tech Companies EX.CO
Video player and monetization across web, CTV and vertical formats.
ex.co · Tie to Beeler.Tech: In View client (the company is a client of Beeler.Tech)
Each one is the company's own view or report, labeled as such, with its source linked.
Shachar Orren, co-founder and CRO of EX.CO, said in December 2025 that editorial video usually covers 20% to 30% of a publisher's pages.
Shachar Orren, co-founder, CRO and CMO, EX.CO · on Generate Revenue via AI Text-to-Video
Caveat: Orren's estimate, with no data behind it. She named AI-generated and automated video as the way to cover the remaining pages, which is also what EX.CO sells. EX.CO is an In View client.
"Another major trend to watch is the rise of vertical video." Publishers need video platforms that support vertical formats and keep improving how they are delivered and monetized on owned sites.
Jacob Uzana, VP of Operations, EX.CO · on Add Vertical / Social-Style Video Demand
Test video players across devices, geos and session lengths. Some yield strategies perform better on short mobile sessions, others on longer desktop ones.
Jacob Uzana, VP of Operations, EX.CO · on Add Vertical / Social-Style Video Demand
Caveat: About video players in general, not vertical alone.
What publishers should really ask when choosing an OVP. An interview with EX.CO's Jacob Uzana on how to evaluate video players.
In 2023 there was "no difference in CPMs" for vertical video on the web, "relatively little" programmatic demand for it, and no standard programmatic bidding process.
Shachar Orren, co-founder and CMO, EX.CO · on Add Vertical / Social-Style Video Demand
Caveat: From 2023. Sponsored content.
Every company in RevenueScape gets the same page, in our words. No ranking, no taglines. A company can ask us to correct a fact; it cannot add claims. Its own views are labeled as its own.
