Using AI tools to automatically generate short-form video from existing article content — unlocking video ad inventory at scale without a dedicated video production team or budget.
What named sources recommend, and how they say to do it or measure it, newest first.
Minute's Kyle Orr recommends that publishers avoid running the same video clip across dozens of articles and formats.
From Kyle Orr, SVP of Business Development, Minute (Minute Media), Beeler.Tech
Keep in mind: Sponsored Q&A on beeler.tech. Orr also said that video is a volume game, which is the case for generating video per article. Minute Media is an In View client.
Minute's Kyle Orr recommends that publishers judge video on revenue per user, watch time, videos per user and page-load impact rather than RPM.
From Kyle Orr, SVP of Business Development, Minute (Minute Media), Beeler.Tech
Keep in mind: This conflicts with this Revenue Move's primary KPI (video RPM). Orr said that low-quality content plus more ad requests raises RPM quickly but does not hold. Minute Media is an In View client.
People Inc. Chief Business Officer Alysia Borsa recommends that publishers test page location, buttons, design and titles instead of simply adding vertical video.
From Alysia Borsa, Chief Business Officer, People Inc., Media.net press page
Keep in mind: Said on a panel Media.net hosted to launch Bytes. Borsa was talking about on-site vertical video in general, not only AI-generated clips. AdMonsters (2025-11-14) reported the same point.
Observations and reported facts, newest first.
Poynter reported in April 2026 that Cleveland.com's AI-generated social videos carried no AI disclosures and drew negative audience comments.
From Poynter, Poynter Report
Keep in mind: The videos ran on social platforms, not as on-site video ad inventory. It is a published case of the quality risk without an editorial review and disclosure step. Editor Chris Quinn said the newsroom uses AI because it lacks resources for video any other way.
Time COO Mark Howard told Digiday in December 2025 that Time sells its Media.net vertical video ads at CPMs 25% to 40% above standard display.
From Mark Howard, COO, Time, Digiday
Keep in mind: Digiday does not say how much of Time's vertical video is AI-generated from articles; Media.net's Bytes offers that option. The premium is against standard display, not against other video. Howard declined to give revenue figures.
Time COO Mark Howard told Digiday in December 2025 that Time places its vertical videos after the second paragraph on most article pages.
From Mark Howard, COO, Time, Digiday
Keep in mind: This supports the gotcha that in-article companion placement beats standalone video, but Howard gave no comparison figures; he said engagement time was 'far greater' than for text-only readers.
Karan Dalal, COO of Media.net, said in November 2025 that editors approve every AI-generated Bytes video in a dashboard before it goes live.
From Karan Dalal, COO, Media.net, AdMonsters
Keep in mind: Vendor description of its own workflow. It shows one tool that builds in the editorial review step; it does not show how often editors reject or change clips.
Named views and readings, newest first. A view is not a fact.
Shachar Orren, co-founder and CRO of EX.CO, said in December 2025 that editorial video usually covers 20% to 30% of a publisher's pages.
From Shachar Orren, co-founder, CRO and CMO, EX.CO, Beet.TV
Keep in mind: Orren's estimate, with no data behind it. She named AI-generated and automated video as the way to cover the remaining pages, which is also what EX.CO sells. EX.CO is an In View client.
Reach PLC's Donna Ogier said in September 2025 that image supply is the starting point of article-to-video production.
From Donna Ogier, Director of US Audience, Reach PLC, TechIntelPro
Keep in mind: Quote from a Stringr (VidGen) launch release. It bears on the gotcha that not all articles convert well: stories with few images give the tool little to work with. The original Business Wire release (2025-09-12) did not load, so this rests on the TechIntelPro summary.
Companies in RevenueScape that sell for this move, A to Z. Not a ranking.
Add https://mcp.beeler.tech/mcp to Claude or ChatGPT as a custom connector, once. Then ask: “What do publishers report about generate revenue via ai text-to-video?” It answers from these statements, with every source named and linked.
Every statement links to its source and says when Beeler.Tech has a tie to it, such as an In View client. Vendors are named as vendors. Community observations are anonymous; here is how we use them. Corrections are made in public.
