mcp.beeler.tech Companies The Trade Desk
Independent DSP; works with publishers through OpenPath and UID2.
www.thetradedesk.com · Tie to Beeler.Tech: In View client (the company is a client of Beeler.Tech)
Each one is the company's own view or report, labeled as such, with its source linked.
The Trade Desk's Catie Birmingham said in June 2026 that no digital media earns fewer ad dollars per hour spent than digital audio.
Catie Birmingham, senior manager of research and insights, The Trade Desk · on Sell Audio / Podcast Ads
Caveat: Said at a The Trade Desk OpenForum event on audio. It rests on GWI time-spent data (about 30%) and eMarketer spend data (3%). The Trade Desk is an In View client.
Will Doherty of The Trade Desk said in June 2025 that about 90% of deal IDs sent to The Trade Desk never scale.
Will Doherty, SVP Inventory Development, The Trade Desk · on Package Inventory into Premium Direct Deals
Caveat: Said on stage at the IAB Tech Lab Summit while previewing Deal Desk, a The Trade Desk product. Doherty also said the other 10% of deals generate most deal revenue on the DSP. The Trade Desk is an In View client.
Every company in RevenueScape gets the same page, in our words. No ranking, no taglines. A company can ask us to correct a fact; it cannot add claims. Its own views are labeled as its own.
