Selling inventory through curated deals and enriched marketplaces.
What named sources recommend, and how they say to do it or measure it, newest first.
When an SSP asks for a fee to grow deal demand, a Beeler.Tech community member recommends asking for a matching rev share cut instead.
From Beeler.Tech community (one member)
Keep in mind: Members said driving demand is already the SSP's job under its rev share. One publisher tested such a program for a month and turned it off.
Members of the Beeler.Tech community recommend this test of a curator or reseller's added demand. 1. Take one of its reseller seats with a friendly SSP. 2. Compare your direct requests with its requests over a set period. 3. Read 3x to 5x duplication as a sign that it brings no unique demand.
Observations and reported facts, newest first.
OpenX reported on 2026-10-16 that supply-side targeting reached 37% of spend on its platform, up from 11% in Q4 2023.
From OpenX, adweek.com
Keep in mind: Measures adoption of OpenX's own product; OpenX published no method or sample size.
Playwire said in the Beeler.Tech community in July 2026 that it had removed all resellers from its supply path.
From Playwire (vendor), via Beeler.Tech community, Rob Beeler
Keep in mind: Vendor's own announcement, relayed by Rob Beeler. Two publishers said it gave no performance data.
Companies in RevenueScape that sell for this move, A to Z. Not a ranking.
Add https://mcp.beeler.tech/mcp to Claude or ChatGPT as a custom connector, once. Then ask: “What do publishers report about participate in curated marketplaces / deal curation?” It answers from these statements, with every source named and linked.
Every statement links to its source and says when Beeler.Tech has a tie to it, such as an In View client. Vendors are named as vendors. Community observations are anonymous; here is how we use them. Corrections are made in public.
