Creating premium inventory bundles to increase direct CPMs.
What named sources recommend, and how they say to do it or measure it, newest first.
If a DV360 programmatic guaranteed deal tracks above goal in its last week, agree a new goal with the buyer. Do this before the deal ends.
From Chris Quinn, ProOps Consulting, proopsconsulting.ca
Keep in mind: From a month-end checklist for the Google Ad Manager change of 2026-11-02. ProOps also says to add the Total overdelivered impressions metric to the month-end report. ProOps Consulting is an In View client.
Members of the Beeler.Tech community recommend: If GAM forecasts drop overnight with no changes, compare your seasonal trend with the prior 28 days. Then escalate to Google.
From Beeler.Tech community (several members)
Keep in mind: Members also buffer bookings against GAM forecasts as a standing practice.
To stop auctions during a 100% sponsorship, a Beeler.Tech community publisher runs this setup. Load one out-of-page slot on every page. Hold display slots and their auctions until that slot renders. Target the slot with a creative that switches auctions off while the sponsorship is live.
From Beeler.Tech community (one publisher)
Keep in mind: Works only for 100% sponsorships; standard direct is harder because of dynamic allocation and frequency caps. Adds latency for above-the-fold slots and slightly raises the Google bill. One publisher said it matters only above 90% direct sold.
Beeler.Tech recommends that publishers centralize their first-party data into a small, portable set of attributes that buyers can understand and activate in a deal.
From Beeler.Tech, Hazel Broadley
Keep in mind: Editorial advice in a piece on sell-side decisioning. The same article recommends one go-to-market story per package, either quality environments or conversion outcomes.
At the proposal stage, collect the buyer's block lists, viewability and IVT requirements. Price the package with those requirements included.
From Beeler.Tech, based on mcp.beeler.tech
Keep in mind: From the Beeler.Tech Direct Sold Workflow Guide 2.0 (2023), built with the Beeler.Tech community. The guide also says to settle billing numbers and terms and conditions at this stage, because both change price.
Observations and reported facts, newest first.
Google Ad Manager stops paying publishers for programmatic guaranteed impressions above goal on ended DV360 deals from 2026-11-02, according to ProOps Consulting.
From Chris Quinn, ProOps Consulting, proopsconsulting.ca
Keep in mind: ProOps quotes Google's Ad Manager release note; the Google note itself was not opened. Buyers are not charged for those impressions either. Google is an In View client. ProOps Consulting is an In View client.
Index Exchange reported that its top 100 media owners earned 53% higher eCPMs through curated deals in Index Marketplaces than in the open auction.
From Index Exchange, Beeler.Tech
Keep in mind: Index Exchange platform data, cited in the article without a date range or a link to the underlying report. The figure covers curated deals, not programmatic guaranteed or direct sold, and it is gross of any curation fees.
Nick Allen of Magnite said in December 2025 that two-thirds of deals have the right supply yet deliver little or no revenue.
From Nick Allen, VP Product Management, Magnite, TV Tech
Keep in mind: Quoted in coverage of the IAB Tech Lab Deals API release, so the base of deals (Magnite only or industry-wide) is not stated.
Will Doherty of The Trade Desk said in June 2025 that about 90% of deal IDs sent to The Trade Desk never scale.
From Will Doherty, SVP Inventory Development, The Trade Desk, Digiday
Keep in mind: Said on stage at the IAB Tech Lab Summit while previewing Deal Desk, a The Trade Desk product. Doherty also said the other 10% of deals generate most deal revenue on the DSP. The Trade Desk is an In View client.
Named views and readings, newest first. A view is not a fact.
Rory Latham of WPP Media told Navigator London 2026 that he "hates auctions" and wants deals where buyers know "exactly who's buying."
From Rory Latham, WPP Media, Beeler.Tech
Keep in mind: A buy-side view given at a Beeler.Tech event in June 2026; the recap does not give his title. He also called for better deal structures between publishers, agencies, SSPs and DSPs.
Daniel Ahlbert, CEO of Netric, thinks that a deal ID carries value only when the deal adds context, signals and controls.
From Daniel Ahlbert, CEO, Netric, Beeler.Tech
Keep in mind: Opinion. Netric sells sell-side decisioning technology.
The Beeler.Tech Direct Sold Workflow Guide 2.0 maps the nine stages of a direct sold deal and the role that owns each stage.
From Beeler.Tech, based on mcp.beeler.tech
Keep in mind: Written with the Beeler.Tech community and first issued in 2023 (the archived PDF is named DSS_Workflow_2023); no exact publication date on the archive page.
Companies in RevenueScape that sell for this move, A to Z. Not a ranking.
Add https://mcp.beeler.tech/mcp to Claude or ChatGPT as a custom connector, once. Then ask: “What do publishers report about package inventory into premium direct deals?” It answers from these statements, with every source named and linked.
Every statement links to its source and says when Beeler.Tech has a tie to it, such as an In View client. Vendors are named as vendors. Community observations are anonymous; here is how we use them. Corrections are made in public.
