Replacing the ad in an existing slot during the same page view, after a set time or event, to sell more impressions per visit. Covers refresh timing, viewability, buyer disclosure and the Acceptable Ads rules for ad-filtering users.
What named sources recommend, and how they say to do it or measure it, newest first.
Members of the Beeler.Tech community recommend refreshing an ad slot only while it is in view, at least 30 seconds apart, and declaring refresh in Google Ad Manager.
From Beeler.Tech community (several members)
Keep in mind: One publisher said in September 2026 that it saw no large value drop on refreshed inventory, counting only new ad calls.
Observations and reported facts, newest first.
The Acceptable Ads Committee reports that the full set of refresh changes raised publisher revenue by 16.5% in a May 2026 test.
From Acceptable Ads Committee, Acceptable Ads Committee blog
Keep in mind: The committee's own A/B test on about 49.5 million non-Premium Adblock Plus users, desktop only. It measures ad-filtering users, not all traffic. No full method published.
The Acceptable Ads Committee says the refresh change runs on probation for six months, with about 10% of eligible traffic kept on the old rule.
From Acceptable Ads Committee, Acceptable Ads Committee blog
Keep in mind: The page gives no start or end date for the trial. The committee watches uninstalls, opt-outs, issue reports and engagement.
Two publishers in the Beeler.Tech community said in July 2026 that they dropped SSPs that ran rotating slideshow creatives on their pages without telling them.
From Beeler.Tech community (two publishers)
Keep in mind: The creatives switch every 10 seconds, which acts like an ad refresh inside one impression.
Companies in RevenueScape that sell for this move, A to Z. Not a ranking.
Add https://mcp.beeler.tech/mcp to Claude or ChatGPT as a custom connector, once. Then ask: “What do publishers report about use ad refresh?” It answers from these statements, with every source named and linked.
Every statement links to its source and says when Beeler.Tech has a tie to it, such as an In View client. Vendors are named as vendors. Community observations are anonymous; here is how we use them. Corrections are made in public.
