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Ask Beeler.Tech: what has IAB published on AI attribution?
Ask Beeler.Tech: what resources cover AI visibility for publishers?
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Associations
2 resources. Members only resources are listed so you know they exist; we never pass on what they say.
Associations
IABFrameworkNov 12, 2026Free account
IAB's framework for classifying sales that AI shaped or completed, deciding who can claim credit for them, and what evidence each claim needs. Names publishers as eligible for a contributory claim when their content shapes an AI answer.
Free account needed on IAB's site.
IABStandardAug 3, 2026Public
IAB's measurement standard for how brands and publishers appear inside AI answers: the 4 P's (presence, prominence, portrayal, persuasion), a separate set of publisher metrics, two tiers of data quality, and what AI visibility vendors must disclose.
Open to anyone.